Client: Equestrian Design Solutions | equestriandesignsolutions.com
Launch: 2025
Role: Brand Identity, Web Design, Content Strategy
KSL Graphics founded Equestrian Design Solutions as a dedicated sister studio serving the horse industry — bringing 40 years of professional design experience to trainers, breeders, and performance programs across Texas. The EDS brand and website were built entirely in-house, to the same standard held for every client project.
The site reflects the discipline and elegance of the equestrian world: a refined gold and black palette, an original shield logo mark, classic serif typography, and a service architecture built around the specific needs of equine professionals. The result is a studio identity that resonates with horse people because it was built by one.
Key Features: Service & pricing architecture, brand identity showcase, discipline-specific positioning, mobile-first responsive design
Tech Used: WordPress, Custom CSS, EB Garamond & Lato typography system